About Us

Agency by UXPlanet is a neutral guide to UX design agencies. Our mission is simple: help product leaders, founders, and procurement teams choose the right partner with confidence – by publishing reviews that are hands-on, transparent, and genuinely useful.

Our review philosophy

We build every review around E-E-A-T pillars—Experience, Expertise, Authoritativeness, and Trustworthiness—and the broader “people-first content” approach. In practice, that means we show who did the work, how it was done, and why it matters, rather than writing for search engines. 

  • Experience: Reviews are led by practitioners who’ve shipped UX work in the wild (researchers, designers, and PMs). We emphasize first-hand observations from audits, interviews, and real client outcomes.
     
  • Expertise: We evaluate agencies against established UX methods and accessibility standards, and we link to evidence (case studies, artifacts, metrics) wherever confidentiality allows.
     
  • Authoritativeness: Each review cites sources, explains limitations, and compares alternatives so readers can verify claims and make informed trade-offs.
     
  • Trustworthiness: We disclose conflicts, separate ads from editorial, label sponsored items, and version our reviews with dates and change logs. We write for humans first and aim for a solid page experience.

How we review UX agencies

  1. Hands-on evaluation
    We analyze tangible evidence: proposals, research plans, prototypes, usability test outputs, design systems, and shipped interfaces. When possible, we conduct red-team RFPs (“secret shopper” briefs) to assess discovery, scoping, and transparency. We prioritize original findings over recycled claims.
     
  2. Evidence, not hype
    We back statements with data: success metrics clients track (activation, conversion, retention), accessibility checks, research sample quality, timelines vs. estimates, and post-launch impact. We highlight both strengths and drawbacks.
     
  3. Clear comparisons
    We benchmark agencies against similar firms (region, size, specialization, price band) and explain key trade-offs—for example, boutique depth vs. networked scale, fixed-fee predictability vs. time-and-materials flexibility.
     
  4. Who/How/Why transparency
    Every review includes an author bio (Who), a methods summary (How), and the review’s purpose and intended reader (Why). This mirrors Google’s “people-first content” expectations.
     
  5. User-centered writing & page experience
    We write concisely, put the most actionable info up front, and design pages to be fast, accessible, and scannable—because helpful content usually feels helpful to use.

Our scoring rubric

 

We publish a numeric score plus a plain-English verdict. Current weightings (unless otherwise stated on a specific review page):

  • Outcomes & Client Impact (25%)

    measurable post-launch results and business alignment
     

  • Research Rigor (20%)

    depth, method fit, and participant diversity
     

  • Accessibility & Inclusivity (15%)

    WCAG-minded process and evidence in deliverables
     

  • Design Craft & Prototyping (15%)

    clarity, systems thinking, usability
     

  • Strategy & Discovery (10%)

    problem framing, stakeholder alignment, roadmap influence
     

  • Collaboration & Project Management (10%)

    transparency, cadence, handoff quality
     

  • Ethics & Data Practices (5%)

    consent, privacy, conflict disclosure
     

Evidence we collect

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  • Redacted artifacts

    research plans, test scripts, journey maps, prototypes
     

  • Case-study validation

    we speak with client references wherever possible
     

  • Delivery quality

    design tokens, documentation, developer handoff
     

  • Timeliness, scope control, and change-management examples

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  • Post-launch metrics shared by clients

    with permission
     

Updates, corrections, and versioning

Service firms change. We revisit reviews at least annually – or sooner after major leadership shifts, mergers, notable wins/losses, or process overhauls. Every page lists its last updated date and a brief change log. If you spot an error, tell us; we’ll review and correct promptly.

Independence, disclosures, and how we make money

  • Sponsorships are labeled. Sponsored posts don’t affect review scores and are clearly marked.
     
  • Referral fees. If we ever receive a referral fee for an introduction, we disclose it on the relevant page.
     
  • Editorial firewall. Reviewers and editors are barred from selling or managing sponsorships.

Who writes the reviews

 Our reviews are written by a pooled team of UX researchers, designers, content strategists, and product managers with real shipping experience. Every article lists the named author(s), their role, and the methods used.

Editorial review: All reviews are editorially reviewed by Nick Babich, founder of UX Planet, before publication. Nothing goes live without Nick’s sign-off for methodological rigor, clarity, evidence, and neutrality.

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