Top 6 B2B UX design agencies for 2025

By working with a B2B-experienced UX team, you gain access to:

• A deep understanding of enterprise environments—from internal dashboards and SaaS products to CRMs and procurement platforms.
   
• Proven strategies for simplifying complex workflows without compromising functionality or performance.
   
• Expertise in designing for multiple user types, including administrators, analysts, managers, and frontline users with different goals and technical fluency.
   
• Design systems that scale across teams and products, ensuring visual and functional consistency in large organizations.
   
• Data-informed research and testing that connects usability with key business metrics such as onboarding speed, churn reduction, and ROI.
   

Ultimately, B2B UX agencies translate business logic into human-centered design—helping your platform become not just usable, but indispensable to your clients.

• Relevant Portfolio: Prioritize agencies that have designed enterprise software, internal tools, or B2B SaaS platforms. Look for examples involving CRM systems, data dashboards, or workflow automation tools that reflect your product’s complexity.
   
• Understanding of B2B User Behavior: A strong agency should understand how business users interact with platforms—whether they’re sales reps, analysts, HR managers, or IT admins. They should design for efficiency, not novelty.
   
• Case Studies with Impact: Look for results-oriented case studies that show tangible improvements—like reduced onboarding time, increased task completion rates, or improved team adoption across departments.
   
• Collaborative Process: Choose agencies that are experienced in working closely with internal product teams, developers, and other stakeholders. B2B projects often involve legacy systems or specific technical constraints, so clear communication is critical.
   
• Research and Validation: Effective B2B UX is driven by interviews, workflow observation, and usability testing. Your agency should have a clear research methodology to support iterative improvement.
   
• Credibility and Specialization: While awards are a plus, focus on B2B relevance. Has the agency worked in your sector—whether that’s logistics, enterprise software, legal tech, or fintech?
   
• Operational Fit: Make sure their project management approach aligns with your expectations—whether that’s agile, milestone-driven, or more waterfall in nature.
   

The best B2B UX design agencies will act as long-term partners, translating intricate business logic into streamlined, intuitive experiences that drive productivity and client satisfaction.

Key service offerings typically include:

• User Research & Stakeholder Interviews
  Agencies conduct in-depth research with target users—such as operations managers, finance teams, or IT administrators—to understand daily workflows, pain points, and priorities.
   
• Persona Development for Business Users
  Development of detailed personas representing various job functions and decision-makers, helping ensure designs are relevant to specific roles and tasks.
   
• Information Architecture (IA)
  Structuring platforms and dashboards in a way that supports clear navigation, task efficiency, and scalable content—especially important in tools with layered functionality.
   
• Wireframing & Prototyping
  Low- and high-fidelity prototypes that reflect key user journeys, enabling stakeholders to visualize product flow and test usability before development.
   
• UI Design for Enterprise Applications
  Visual design that focuses on clarity, consistency, and efficiency—favoring utility over novelty to ensure platforms are usable across departments and skill levels.
   
• UX Strategy & Design Consulting
  Strategic planning that aligns product features and flows with business objectives like reducing training time, improving retention, or supporting cross-team collaboration.
   
• Usability Testing & Iteration
  Ongoing testing with real users to validate usability, gather feedback, and refine the interface around actual business needs and metrics.
   
• Accessibility & Compliance
  Ensuring that enterprise applications are accessible to all users—including those with disabilities—while meeting standards like WCAG or Section 508.
   
• Design System Development
  Creating scalable, reusable design components that allow for faster implementation across large and evolving digital platforms.
   

These services are built to handle the layered, task-oriented nature of B2B software, helping organizations reduce friction, boost productivity, and improve user satisfaction across internal and client-facing tools.

Pricing for B2B UX design projects can vary based on scope, complexity, and team involvement. On average:

• Smaller engagements—such as UX audits for enterprise tools, usability evaluations, or design sprints for internal platforms—typically start around $15,000 to $50,000.
   
• Comprehensive projects involving full-cycle UX research, enterprise platform design, prototyping, and usability testing—especially for multi-user workflows or data-heavy applications—can range from $75,000 to $200,000+.
   

Agencies with B2B specialization often bring deep experience in systems design, stakeholder alignment, and workflow optimization—skills essential for products used in operations, finance, HR, logistics, and other professional functions. This expertise often comes with a premium, but it also ensures more efficient delivery and better alignment with business goals.

To make an informed decision, request a clear proposal that outlines:

• Scope of work and deliverables
   
• Timeline and phases
   
• Research and validation methods
   
• Team roles and communication expectations
   

A transparent breakdown helps ensure alignment between your budget and the agency’s capabilities—leading to a smoother engagement and more impactful results.

To ensure that only the most capable and experienced B2B UX design agencies were featured, we applied a rigorous selection process based on the following criteria:

• Demonstrated success in B2B environments, with a strong focus on enterprise tools, SaaS platforms, and internal systems.
   
• Relevant case studies that show expertise in simplifying complex workflows, improving team-based collaboration tools, and enhancing multi-layered user journeys.
   
• Proficiency in UX research methodologies aligned with B2B users—especially for roles like analysts, administrators, or operations professionals.
   
• Effective collaboration with cross-functional teams, including product managers, business stakeholders, and enterprise development teams.
   
• Recognition through industry awards or affiliations with respected UX organizations that validate their credibility.
   

To further raise the bar, we brought in Nick Babich, a veteran product designer with over 15 years of experience working with global B2B brands. Nick reviewed our selection to ensure every agency featured here meets high standards for strategic thinking, usability in complex systems, and business impact.

This expert-led review process ensures that each agency listed has a proven ability to deliver thoughtful, research-driven UX solutions tailored to the unique needs of B2B clients.

• Discovery & Research: The process often begins with stakeholder interviews, user research, and task analysis to understand pain points across departments or roles. This phase identifies how your product fits into broader organizational workflows.
   
• Information Architecture (IA): Agencies map out complex feature sets, user permissions, and data hierarchies—essential for B2B products that span multiple use cases, teams, or user types.
   
• Wireframing & Prototyping: Expect detailed wireframes and interactive prototypes that demonstrate user flows across dashboards, admin panels, or reporting tools. This step ensures that navigation and interactions work well across varied usage scenarios.
   
• Usability Testing: B2B agencies emphasize validation—testing interfaces with real users (e.g., business analysts, IT admins, sales teams) to ensure that the design is not only intuitive but also supports efficiency and task completion.
   
• Agile Collaboration: Most B2B UX agencies follow an iterative, sprint-based workflow. Frequent check-ins, cross-functional reviews, and updates help ensure alignment with your business goals and integration with product development cycles.
   

By the end of the engagement, you’ll receive a thoroughly tested design system or product experience that improves user adoption, streamlines operations, and supports long-term scalability.

• Design and Prototyping Tools:
  Agencies commonly rely on tools like Figma, Sketch, Adobe XD, and Framer to create wireframes, design systems, and interactive prototypes. These tools support consistency and scalability across large product ecosystems—critical for enterprise applications.
   
• Mapping Complex Workflows:
  For planning user journeys, permissions, and information hierarchies, tools such as Miro, Lucidchart, and FlowMapp help visualize how business users interact with systems across roles or departments.
   
• Usability Testing and Feedback Collection:
  Platforms like UserTesting, Hotjar, and Maze are used to gather qualitative and quantitative data from real users. This helps validate assumptions and ensure the interface works well for users like operations managers, sales teams, or analysts.
   
• Developer Collaboration and Handoff:
  Tools such as Zeplin, Abstract, and Avocode support a smooth transition from design to development. These are especially useful when working on feature-heavy dashboards, admin portals, or reporting modules.
   
• Data Visualization and Business Reporting:
  For B2B tools that rely on analytics or reporting, agencies may use Tableau, Power BI, or custom D3.js frameworks to design interfaces that surface data clearly and intuitively.
   

These tools ensure that the design process not only results in polished, user-friendly interfaces but also meets the technical and functional needs of enterprise users. The goal is to build experiences that support productivity, reduce onboarding time, and align with real-world business workflows.

• Improved User Satisfaction
  Measured through Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and post-launch surveys. These indicators show how enterprise users perceive the platform’s usability and value in their daily workflow.
   
• Higher Engagement Across Features
  A successful B2B design often results in increased usage of dashboards, reporting tools, and automation workflows. Metrics include feature adoption rates, session duration, and task frequency.
   
• Increased Conversion or Workflow Completion Rates
  In platforms like CRMs, ERP tools, or procurement systems, smoother UX helps users complete actions faster. This is tracked via conversion funnels, quote-to-order rates, or lead-to-close ratios in sales platforms.
   
• Enhanced Usability and Reduced Errors
  Improved task success rates and reduced input errors are common outcomes. These are evaluated through usability testing, form error tracking, or workflow abandonment rates.
   
• Better Retention and Platform Stickiness
  Retention metrics—such as monthly active users (MAU) and churn rate—improve when users find long-term value in a B2B platform, especially in tools requiring recurring use.
   
• Increased Accessibility Compliance
  For compliance-driven sectors like government, legal, or healthcare, meeting WCAG standards and passing accessibility audits are important outcomes of good UX design.
   
• Operational Cost Reduction
  Better-designed interfaces reduce onboarding time, lower training costs, and decrease reliance on support teams. Common metrics include reduced support tickets and shorter time-to-productivity for new users.
   
• Stronger Brand Perception in Enterprise Markets
  Positive feedback on review platforms, case studies, and internal stakeholder interviews often reflects a professional, well-designed user experience that enhances credibility in B2B settings.
   
• Higher Adoption and Onboarding Completion Rates
  Particularly important for complex SaaS platforms, success is often tied to how well new users complete onboarding and engage with core features early in their journey.
   

B2B UX agencies typically track these outcomes using a combination of analytics, user research, and longitudinal feedback, ensuring the product delivers on both usability and business performance.

• Red Dot Design Award
  Honors outstanding product and interface design across industries. B2B agencies are often recognized for enterprise platforms, SaaS dashboards, and digital tools that balance function with usability.
   
• iF Design Award
  An international benchmark for design excellence. B2B winners typically include software platforms, productivity tools, and internal enterprise applications with strong user experience design.
   
• UX Design Awards
  Specifically focused on user experience, this global award recognizes solutions that improve workflows, communication, and operational efficiency—common objectives in B2B UX design.
   
• Awwwards
  While known for web design, this award also features B2B websites, platforms, and tools that combine aesthetic value with intuitive navigation and conversion-focused layouts.
   
• Interaction Awards (IxDA)
  Celebrates innovative interaction design. B2B projects that streamline complex data interactions or introduce intelligent UX in enterprise systems often receive honors here.
   
• Webby Awards
  Recognizes excellence in digital experiences. B2B UX agencies may be awarded for creating standout websites, platforms, or tools used in sectors like finance, legal, or B2B SaaS.
   
• Fast Company Innovation by Design Awards
  Acknowledges forward-thinking design that drives business performance. B2B agencies are frequently awarded for work that improves decision-making, communication, or client servicing through effective UX.
   

These accolades not only highlight design creativity and functionality but also validate an agency’s ability to deliver user-centered solutions in professional, high-stakes environments typical of B2B industries.

• Design Thinking
  B2B agencies use this iterative process to align business goals with user needs—helping teams identify challenges, prototype solutions, and test usability early in the development cycle.
   
• Human-Centered Design (HCD)
  A cornerstone of enterprise UX, HCD ensures that digital tools are intuitive, task-oriented, and support real-world workflows. It places users—whether they’re analysts, managers, or field technicians—at the center of every design decision.
   
• Information Architecture (IA)
  Structuring complex data, permissions, and workflows is critical in B2B applications. Agencies emphasize clarity and navigability to ensure platforms remain easy to use despite their depth.
   
• Accessibility and WCAG Compliance
  Compliance with Web Content Accessibility Guidelines (WCAG) ensures interfaces are usable by all professionals, including those with disabilities. It’s a standard requirement in many regulated B2B industries such as finance, healthcare, and government.
   
• Persona Development and Journey Mapping
  Agencies build detailed user personas and map end-to-end journeys to understand the decision-making process, tool usage, and pain points within enterprise ecosystems.
   
• Heuristic Evaluation and Usability Testing
  Regular usability reviews help identify friction points in complex interfaces, ensuring enterprise tools support efficiency without steep learning curves.
   
• Ethical and Scalable Design Systems
  Agencies often create modular design systems that maintain visual and functional consistency across large platforms while accommodating evolving enterprise needs.
   

By applying these frameworks, B2B-focused UX design agencies create solutions that improve productivity, reduce cognitive load, and scale effectively—making them essential partners for organizations looking to modernize their digital products.

• Financial Services & Fintech
  From enterprise banking dashboards to B2B lending platforms, UX design helps simplify intricate financial workflows, ensure compliance, and present data in actionable ways for analysts, advisors, and executives.
   
• Healthcare & HealthTech
  B2B healthcare products—from EHR platforms to diagnostic tools—benefit from user-friendly interfaces that support accuracy, security, and regulatory alignment (e.g., HIPAA). UX design improves the experience for both practitioners and administrators.
   
• B2B SaaS & Enterprise Software
  Large-scale platforms used for project management, CRM, HR, and analytics often involve layered features and permissions. UX agencies design intuitive systems that improve adoption, reduce training time, and enhance team productivity.
   
• Logistics & Supply Chain
  From inventory management to fleet tracking, logistics tools demand real-time responsiveness and clear visualizations. UX helps operators quickly make decisions based on shifting data and workflows.
   
• Professional Services & Legal Tech
  B2B platforms used by law firms, consultants, and accountancies must handle sensitive data with clarity and precision. UX design ensures ease of navigation through document-heavy interfaces and contract workflows.
   
• EdTech & Training Platforms
  Platforms used for corporate learning or compliance training require UX strategies that support content personalization, performance tracking, and multi-device use in professional environments.
   
• Construction & Real Estate Tech
  Agencies help streamline UX for software used in project planning, permitting, or site inspection—improving efficiency for builders, developers, and real estate professionals.
   

Agencies with B2B UX expertise understand the operational constraints and business goals unique to each sector. Their role is to simplify digital complexity while driving real-world results—whether through efficiency gains, user adoption, or long-term engagement.

• Nielsen Norman Group (NN/g) UX Certification
  One of the most respected UX credentials, this certification covers usability testing, interaction design, and UX strategy—key for designing intuitive enterprise applications and platforms.
   
• Human Factors International (HFI) Certified Usability Analyst (CUA)
  HFI’s certification emphasizes human-centered design for business-critical systems, helping agencies structure intuitive solutions for data-heavy and compliance-sensitive B2B products.
   
• Google UX Design Certificate
  A practical and foundational credential, this program supports user-first design thinking—valuable when creating clear workflows for internal tools or client-facing B2B platforms.
   
• User Experience Professionals Association (UXPA) Membership
  Agencies affiliated with UXPA stay current on best practices in enterprise UX research, accessibility, and cross-functional collaboration—important for long project timelines and multi-stakeholder environments.
   
• Interaction Design Association (IxDA)
  Membership reflects a commitment to advancing interaction design at scale. Agencies gain access to a global peer network and resources focused on B2B challenges like system usability, adoption, and feature discoverability.
   
• International Association of Accessibility Professionals (IAAP)
  Particularly relevant for B2B platforms that serve government, healthcare, or education sectors, this certification demonstrates knowledge in building WCAG-compliant and inclusive systems.
   
• Project Management and Agile Training (e.g., PMI, Scrum Alliance)
  While not UX-specific, these credentials are common among B2B-focused agencies and signal maturity in delivering structured, scalable digital solutions within enterprise environments.
   

These certifications demonstrate that a UX agency can handle not just design aesthetics, but the layered technical, regulatory, and organizational needs that define successful B2B products.

Leah Buley 

Former Forrester analyst and author of The User Experience Team of One, Buley has helped enterprise teams integrate UX into lean, B2B environments. Her frameworks support internal platforms and business-facing applications that require both clarity and agility.

Kim Goodwin 

Author of Designing for the Digital Age, Goodwin’s background in enterprise healthcare and industrial applications has made her a go-to voice for B2B UX leaders designing for regulated, data-intensive environments.

Braden Kowitz 

A founding partner at Google Ventures Design Studio, Kowitz has led UX efforts for internal tools and B2B startups. His emphasis on rapid prototyping and stakeholder alignment is especially valuable for B2B SaaS and enterprise design teams.

Christian Crumlish 

Crumlish has worked on enterprise systems and productivity tools, emphasizing product UX for internal stakeholders. His work at Cisco and CloudOn gives him firsthand experience designing high-utility interfaces for technical users.

Theresa Neil 

Based in Austin, Neil is known for her work in B2B product design and for authoring Mobile Design Pattern Gallery. She has worked with enterprise clients across healthcare and financial tech, helping simplify data-heavy dashboards and workflow tools.

Jon Yablonski 

Known for his writing on cognitive biases in UX, Yablonski’s frameworks are often used in B2B platforms to guide behavior and support complex decision-making. His focus on clarity and mental models is key for enterprise products where users manage risk, scale, or compliance.

These experts bring real-world insight into the unique challenges of B2B UX—designing for users who work under pressure, rely on precision, and often navigate deeply nested systems. Following their approaches can help your B2B product stay useful, usable, and indispensable.

• B2B Marketing Exchange

Held annually in Scottsdale, AZ, this event covers demand generation, ABM, and customer experience. It often features sessions on optimizing UX in lead gen tools, CRMs, and enterprise marketing platforms.

• Enterprise UX (UXPA or Rosenfeld Media)

A conference tailored specifically to user experience in complex organizations. Sessions focus on internal tools, admin dashboards, and workflows—key concerns for B2B platforms.

• Forrester B2B Summit

This event provides deep insight into how UX impacts buyer enablement, sales platforms, and business decision-making. Agencies with B2B expertise often present case studies showing measurable impact on enterprise product adoption.

• DesignOps Summit

Although broader than just B2B, this Rosenfeld Media event focuses on scaling UX inside large teams—something B2B agencies frequently tackle in projects involving enterprise software or IT systems.

• SaaStr Annual

This massive SaaS-focused conference in the Bay Area draws B2B startups and scale-ups, with sessions often highlighting product-led growth and UX design strategies for complex tools.

• UXDX USA / Global

UXDX focuses on delivering products faster without compromising UX. Its emphasis on cross-functional product teams is especially relevant to B2B environments, where design, engineering, and operations must closely align.

• World Usability Day (Various Locations)

Many WUD chapters across the U.S. and Europe now include B2B-focused UX case studies—especially in healthcare, finance, logistics, and internal tool design.

Why attend?

These events not only provide access to the latest UX practices for enterprise software, but also offer a chance to meet UX agencies with proven success in navigating complex business environments, long sales cycles, and multi-user systems.

Let me know if you’d like this tailored for a specific vertical—such as B2B fintech, legal tech, or industrial platforms.

Accessibility isn’t just a compliance issue in B2B UX—it’s a business necessity. B2B software is often used in high-stakes environments like finance, government, healthcare, or logistics, where usability for all employees—regardless of ability—is critical to productivity and compliance.

Top B2B UX agencies design with accessibility in mind from the start. That means building interfaces that align with WCAG standards, support assistive technologies like screen readers or keyboard navigation, and function well for users with varying levels of digital literacy or cognitive ability.

In enterprise settings, accessible design also reduces support costs, streamlines training, and helps organizations meet legal requirements—such as Section 508 compliance for U.S. federal agencies. For SaaS platforms targeting large companies, failing to meet accessibility expectations can be a deal-breaker during procurement.

By prioritizing inclusive design, B2B agencies not only expand usability but also future-proof platforms for diverse, real-world users across departments, regions, and roles.